Brands on Social Media: How to Address National Tragedies

As a large franchise company that has an active presence on social media, we sometimes have varying opinions on addressing national tragedies. Other brands on social media have no doubt, at some point, also run into a similar dilemma. Addressing national tragedies on social media is a slippery slope. On one hand, a message of [...]

Introduction to Social Media Strategy for Events 101

If you’re an event organizer you already know about the importance of social media at events. However, your social media event marketing plan should be more detailed than just scheduling a bunch of Tweets, or Facebook posts when it comes to promoting an event. We get it, social media strategy can sound intimidating, but it [...]

Fun Ideas for Halloween Parties You Can Use!

With Halloween nearly upon us, it’s time to start planning that big annual bash everyone’s looking forward to. This year, shift gears with your Halloween party planning and up the ante. If you don’t know where to start, we have a few ideas for Halloween parties which will help you out-do yourself! Entertainment Ideas for [...]

How TapSnap for Business Helps with Customer Loyalty and Retention

For every business, customer loyalty and retention is at the forefront of their overall goals in development and growth. However, in a heavily saturated market, where competition is stiff, separating your business from the herd can be a challenge. Building brand awareness is a great place to start. However, keeping your customers happy and engaged [...]