Red Bull pulled out all the stops for its Austin Formula One Weekend party experience, Blu at the W. And what a party it was.
Red Bull worked with party planners Formula VIP Events to transform the 2nd floor of the W Austin hotel into a sophisticated, high-end nightclub experience with beautiful blue custom lighting, international DJs, go-go dancers and TapSnap phototainment, with a ticket price of $100.
The entire weekend was one big non-stop party for franchisee Michael Meeks and his TapSnap machine. For two nights in a row he helped guests capture and share their party experience on social media from 9pm to 4am on November 15 and 16.
Celebrities like Matt LeBlanc from the TV-show Friends and Chef Gordon Ramsay from the Hell’s Kitchen show were there along with the who’s who of high-end car brands: Mercedes McLaren, Lotus, Ferrari and more.
“Red Bull enjoyed it so much that when their racers won first and third on Sunday, they invited TapSnap to their VIP-after party that night,” says Michael.
Michael also provided TapSnap phototainment at a pre-event, the FULL TILT Fashion Show from 6 to 9 pm on the Saturday which included guests taking their photos while trying on some gorgeous Kendra Scott jewelry, as well as a pre-party event for Austin Monthly Magazine on Friday.
Working with the event planner, Formula VIP Events http://www.formulavipevents.com/, was key to landing the event, which attracted 8,000 people.
Not only was the machine branded with a green screen that included all of the sponsorship logos, but the TapSnap attendants were also branded for the event in Blu at the W apparel.