TapSnap has arrived in northern New Jersey (just a hop, skip and jump across the Hudson from New York City) and it’s taking the wedding photo booth trend to an entirely different level.
“Every wedding I went to in the last year had a photo booth,” said 32-year-old Milton Guerrero, a Cedar Knolls, N.J. resident who is the local owner of the newly minted TapSnap franchise. “But TapSnap breaks the mold of the traditional photo booth. Because that giant screen is out there in the open, it draws a lot of attention and brings the crowd together. There’s a lot more interaction and it’s a lot more social than the traditional photo booth.”
Instantly connected to social media, TapSnap allows event guests to take their picture with a touch of the fingertip to the giant 42-inch multi-touch screen, and add digital props like funny hats or googly eyes. When they are done, they can share their creation instantly via social media networks and email, or print their photo to take home.
If there’s one thing New Jersey has in abundance, it’s weddings. The good news for Guerrero is there are over 46,600 a year in New Jersey and brides here spend on average 25 per cent more on their wedding budget than the national average – $31,983 compared to $25,631, according to statistics produced in 2012 by the Weddingreport.com.
In Morris County where Guerrero lives, the average budget is even higher at $36,140, 41 per cent above the average U.S. wedding.
Guerrero is a trailblazer, a member of the inaugural group of the TapSnap franchisees. The invention of a Vancouver, Canada company, TapSnap is rapidly franchising across North America and is now operating in: Los Angeles, Calif.; Wichita, Kan.; Minneapolis, Minn.; Charlotte, N.C.; Cedar Knolls, N.J.(will cover NYC); Fremont, Ohio; Portland, Ore.; Philadelphia, Penn.; Charleston, S.C.; Houston, Texas; Park City, Utah; Lethbridge, AB; and Peterborough/Toronto, ON. A company-owned machine has been running since last summer in Vancouver, Canada where TapSnap is based, and franchises in 12 new markets will launch this month.
Because most TapSnap events will take place on evenings and weekends, Guerrero will be able to operate his machine in conjunction with his other business as an acquisitions manager in real estate.
His machine will be at an event hosted by the national wedding Web site, TheKnot.com, on April 11 at the Bloomingdales in Long Island’s Roosevelt Field Mall.
“I fell in love with TapSnap right away,” he says. “It is elegant and looks like something I’ve never seen before. And the social media aspect is a huge selling point. I think it will do well.”